Turns out that, just like the real thing, the Social Bowl gets played in four quarters, each quarter representing one of the four pillars of social media success: Presence, Audience, Engagement, and Buzz. Continue reading
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media an… Continue reading
Crowd-sourced social photo sharing appears to be the latest community engagement trend among professional sports teams, largely powered by the o… Continue reading
In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now,… Continue reading
This isn’t a one size fits all approach which many publishers typically design for. Essentially, this means that a one-to-many content syndication strategy across the social web is not scalable nor is it practical across devices. Design for the medium. Continue reading
It’s easy to over analyze your content, dig deep into Facebook insights, and beg for likes. It’s easy to blame it on your fans. I’ve heard many business leaders say “our fans don’t like to talk” or “our fans are boring.” Hmmm….. maybe… Continue reading
Brands cannot sit on the sidelines during the Super Bowl because you never know when a penalty flag may get thrown their way. Continue reading
Making websites is pretty easy. You buy a domain. Pick a template on WordPress or any CMS platform of your choice. Throw some content and images. Get it live and SEO’d. Making it social-friendly is another story. Continue reading
Josh Reed (left) took his idea for a clothing line for Millennials to Curt Cuscino (right) and his team at HypeLife Brands. In addition to creating an identity that resonates, the agency was charged with assisting with product development, distribution… Continue reading
An avalanche of devices, platforms, channels, and information is crushing consumers as they go about their daily lives. I’m crying “uncle�… Continue reading