Paterson Is Your New Tax

Sometimes you need to KISS your social media project and website. (you know… Keep It Simple Stupid)

We learned that lesson from this fun project building a website around Governor David Paterson’s crazy list of things he wanted to tax in order to balance the 2009 New York State Budget.

People submitted their own ideas about things that Paterson wanted to tax and the results turned into a true vox populi. Readers can click through the millions of random responses the site received in just 48 hours. This site is proof that a simple idea and a connected media outlet can achieve wide awareness and involvement for an issue campaign.

We even got ourselves noticed by the NY Times and national blogs and news outlets with this social media campaign and site.

See, sometimes all you need is a KISS

Check it out and have some fun http://patersonisyournewtax.com